Hopefully, you checked out the last post about Lever 1
So, you are on your way to getting more eyeballs on your business!
Lever 2 To Grow Any Business
Next, we need to turn these eyeballs into customers or increase conversion rate. This is the rate at which people buy from you.
This can be things like split testing new messaging or ads on your landing pages or website, adding a chatbot so people can get in touch with you easier, as well as running a discount or sale to get more people to buy.
One very simple thing you can do is make sure that your landing page, website, amazon listing, or phone call sales script speaks to the problem the potential customer has, and how you are the solution.
If you’re a plumber, don’t just say,”Bob’s Plumbing”
Say,”Have A Leak, Broken Pipe, or Clogged Toilet? Call Us To Have It Taken Care Of Fast”
When I helped Tile go from 0 to $1 million/month in 30 days, it was because of this…
They had some ads spending a few hundred per day saying something like…
“New Bluetooth Tracking Device” (only interesting to gadget people maybe)
Then, I came up with “Never Lose Your Keys Again”
Which…
1.) Appeals to a real problem people have and can relate to
2.) It converted from click to sale MUCH higher
Then, all of the sudden we are spending $50k plus per day!
Get creative with your promotions…
Flash sales can work great on Tik Tok or your ecom site…
Use urgency and timed deals so people act soon
Give payment plan options if possible
And make sure to use email, SMS, or phone calls if need be to follow up with potential prospects and customers…I’ve seen conversion go from 1% to 3% just simply following up with people via email for 7 days.
Test and combine different methods to make things work exponentially…Understand the concepts and apply it to your business
You can use free methods like emailing existing prospects and customers and posting on social media to find conversion wins without spending anything!
To your success,
J White
